Estonian edtech ALPA Kids raised €220K to expand in India



Estonian edtech startup ALPA Kids, a company that develops early education e-learning games in less spoken languages, closed a pre-seed round of €220K to develop a research-based learning experience for personalized education and to expand in multilingual India with 22 official regional languages.

The round included an investment from the Good Deed Education Fund founded by Taavet Hinrikus and Martin Villig, the co-founders of Wise and Bolt. The round was joined by Peaksjah, one of the first investors of Bolt, and a group of renowned angel investors Andres Kivistik, Sonny Aswani, Triin Hertmann, Triin Kask, Liisi Kirch, Jorma Laiapea, Hari Sagaran, Oleg Shvaikovsky, Veiko Visnapuu and Christian Wig.

Martin Villig states, “The Good Deed Education Fund wants to support the commitment and determination of the ALPA Kids team. High-quality educational materials in native languages are of great importance in the English-dominated digital world. The Good Deed Education Fund has obtained equity in ALPA Kids because of their growth potential. This investment is an opportunity to grow our fund’s philanthropic capital to be invested in the next educational initiatives.”

ALPA Kids is developing culturally relevant e-learning games for children aged 2-8 in co-creation with kids, teachers, and researchers. The games are combined with off-screen activities to encourage the habit of taking breaks from the screens. The company has 100K+ home users and more than 200 schools and preschools using it to reach learning goals while improving children’s digital skills. Now the fast-growing company has received €220K to expand in India and localize the content to its 22 regional languages after a very successful beta in Hindi. The huge market with more than 90 million children in the age group of ALPA Kids is being targeted with the help of local teachers.

“Research shows that children learn best in their native language. Yet, there are about 7000 languages spoken in the world which don’t have native language e-learning content to offer for their youngest users. Not to mention content that is age-appropriate, safe, and culturally relevant. Children from smaller cultures should not be excluded from the option of native language e-learning,” explains Kelly Lilles, co-founder and CEO at ALPA Kids.

The funding also accelerates the development of research-based features for providing personalized education. The feature suggests the most suitable learning content for the child according to the knowledge and skills demonstrated in the game. This feature also enables early recognition of difficulties and shows where more attention is needed in reaching desired learning outcomes.

According to PISA 2018, Estonian basic education is 1st in Europe and among the best in the world. ALPA Kids is highlighted by the Education Estonia programme and is a Member of EdTech Estonia.